SELLER GUIDANCE

How to prepare a clear industrial equipment listing

Professional buyers need enough detail to decide whether equipment merits a conversation. A clear listing answers the basic technical and practical questions, then gives the buyer a direct route to your company.

Raavare editorial · · 3 min read

1. Start with a precise equipment identity

Use an informative title built around the manufacturer, model and equipment type. Select the closest category and enter the manufacturer, model, year and condition in their dedicated fields. These details make listings easier to compare and filter.

  • Use the actual model designation rather than a broad promotional headline.
  • Check the nameplate before entering the year or model.
  • Leave unknown details unspecified and explain any uncertainty in the description.

2. Describe capability and condition separately

State the specifications that determine whether the equipment fits a buyer’s process: capacity, working dimensions, power requirements, control system and relevant configuration. Then describe its current condition, known defects and available service records.

Separate included tooling, accessories and spare parts from items visible in photos that are not part of the sale. Clear exclusions prevent avoidable misunderstandings.

3. Make the primary image useful

Raavare supports up to 20 listing images. The first image becomes the primary image used on listing cards. Choose a clear overall view, then sort the remaining images in a useful order.

  • Start with an unobstructed view of the whole machine.
  • Include the nameplate, controls, working area and relevant accessories.
  • Show wear and known defects clearly rather than concealing them.
  • Remove unrelated personal details from photographs and only upload material you are entitled to use.

4. Make the asking price unambiguous

Enter the asking price and its currency, or select Contact for price if you need to discuss the requirement first. Explain VAT treatment, included accessories and any separate loading or collection charges in the description.

An asking price is an invitation to discuss the equipment. The buyer and seller agree the final price and sale terms directly; Raavare does not process the transaction.

5. Explain location and collection

Provide the correct city and country. State whether the equipment is installed, stored or already prepared for collection. Mention access constraints and any known deadline, especially during a factory wind-down or site clearance.

Explain what assistance can be arranged for collection without promising services you have not confirmed. Specialist dismantling, lifting and installation should be planned with competent providers.

6. Publish, respond and keep the listing current

Complete the company profile with the business contact details you want signed-in buyers to use. Review the image order and technical information before publishing. When an enquiry arrives, confirm current availability and answer the questions that are specific to that buyer.

Use Inactive to withdraw a listing temporarily, or Sold when it is no longer available following a sale. If you use Sell similar, check every carried-over detail and image against the new equipment before publishing it.

Standard listings are always free. Optional paid featured listings and company-profile promotions are coming soon, with prices shown before purchase.

YOUR NEXT STEP

Find the equipment or the buyer for your next business decision.